« Agriculture, Business of the Future », a radio and television program for agricultural development
The success Michel Dorléan has experienced in marketing flowers is due in large part to his perserverance and courage, but also to his wonderful performance on the radio-television program produced by the Feed the Future West/WINNER Project, financed by USAID, and aired on Radio Télé Métropole, a radio and TV station broadcasting from the Haitian capital.
Since June 2012, the project has allowed beneficiaries and public-private partners to share their experiences with the general public on a program on the radio TV network Métropole. The program, « Agriculture, Business of the Future », is designed to showcase agricultural techniques advocated by the FTF West/WINNER Project, in collaboration with government entities, and private sector partners.
Michel Dorléan, after being the special guest for the « Agriculture, Business of the Future » show, received 75 phone calls and visits from people of various backgrounds including businessmen and women, managers and owners of flower shops, famers, and farmer associations. Better still, he was able to sign contracts that allowed him to sell his entire flower stock grown in his greenhouse the previous season : « I remember that after the program on technical innovations in June 2012, I was so surprised by the effect it had on people. We had so many visits, not to mention a rapid increase in sales. »
Emmanuel Pierre, Director of the Champion Cooperative of Kenscoff/Pétion-Ville (COPACK-PV), has also seen the benefits for his organization since he was featured in an episode that focused on marketing : « The opportunities we have today stem mainly from my participation on the Project’s radio television program. We’re developing solid partnerships with entrepreneurs who contacted us after seeing the show. » After participating in the show, Emmanuel Pierre confirmed that sales of agricultural products immediately increased by 15% for COPACK-PV. Additionally, COPACK-PV and the Snack Fresh company recently signed a contract for 2 tons of potatoes per week at a price of 55,000 gdes per ton.
Ronald Champagne, president of the Association of Progressive Citizens for the Development of Duvivier (ACPDD), also believes that the program has had a positive effect on viewers and listeners : « This program has had a huge impact on farmers. Since our involvement on Radio Télé Métropole, many have expressed interest in joining ACPDD. Many entrepreneurs have also called us to discuss potential collaboration opportunities. »
To date, the « Agriculture, Business of the Future » show has aired 24 episodes on television and 8 on the radio, with more than 60,000 viewers and 225,000 listeners.